{'It’s like they’ve erupted out of someone’s subconscious': the way horror has come to dominate modern cinemas.
The largest shock the film industry has encountered in 2025? The return of horror as a dominant force at the UK box office.
As a genre, it has remarkably exceeded previous years with a 22% year-on-year increase for the British and Irish cinemas: over £83 million this year, versus £68.6 million last year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” says a box office editor.
The major successes of the year – Weapons (£11.4m), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54 million) – have all remained in the cinemas and in the audience's minds.
Even though much of the professional discussion centers on the unique excellence of renowned filmmakers, their successes suggest something evolving between viewers and the category.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” states a film distribution executive.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But beyond artistic merit, the ongoing appeal of horror movies this year indicates they are giving cinemagoers something that’s greatly desired: therapeutic relief.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” says a horror podcast host.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” says a noted author of vampire and monster cinema.
Amid a real-world news cycle featuring conflict, immigration issues, political shifts, and climate concerns, supernatural beings and undead creatures resonate a bit differently with audiences.
“Some research suggests vampire film popularity correlates with financial downturns,” says an star from a recent horror hit.
“It’s the idea that capitalism sucks the life out of people.”
Since the early days of cinema, social unrest has influenced the genre.
Experts point to the boom of European artistic movements after the WWI and the chaotic atmosphere of the early Weimar Republic, with movies such as early expressionist works and the iconic vampire tale.
This was followed by the 1930s depression and classic monster movies.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” says a academic.
“Thus, it mirrors widespread fears about migration.”
The boogeyman of immigration influenced the just-premiered folk horror a recent film title.
Its writer-director elaborates: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Maybe, the modern period of praised, culturally aware scary films started with a sharp parody released a year after a polarizing administration.
It introduced a new wave of visionary directors, including a range of talented artists.
“That period was incredibly stimulating,” says a director whose movie about a murderous foetus was one of the time's landmark films.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The director, currently developing another scary story, continues: “During the past decade, viewers have become more receptive to such innovative approaches.”
At the same time, there has been a reconsideration of the genre’s less celebrated output.
Recently, a nicke l venue opened in the capital, showing cult classics such as The Greasy Strangler, a classic adaptation and the modern reinterpretation of Dr Caligari.
The re-appreciation of this “raw and chaotic” genre is, according to the theater owner, a direct reaction to the calculated releases produced at the theaters.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he explains.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Fright flicks continue to challenge the norm.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” observes an expert.
Alongside the revival of the insane researcher motif – with two adaptations of a classic novel upcoming – he anticipates we will see horror films in 2026 and 2027 addressing our modern concerns: about tech supremacy in the coming decades and “vampires living in the Trump tower”.
Meanwhile, a biblical fright story a forthcoming title – which depicts the events of Mary and Joseph’s struggles after Jesus’s birth, and stars well-known actors as the holy parents – is planned for launch in the coming months, and will definitely create waves through the faith-based groups in the US.</